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AI and the Future of Audio. Episode 3 - Meet NAT, the AI-generated presenter offering soft news to Mexican audiences

Series
Reuters Institute for the Study of Journalism
Audio Embed
Mexican news organisation 'Grupo Fórmula' has created an AI news anchor to attract younger audiences. Host Gretel Kahn spoke with Oswaldo Aguilar Castro, Director of Technology and AI Infrastructure.

An AI news presenter named NAT is one of several synthetic news anchors created by Mexican broadcasting group Grupo Fórmula to attract younger audiences. Host Gretel Kahn spoke with Oswaldo Aguilar Castro, Director of Technology and AI Infrastructure at Grupo Fórmula, on how they trained NAT, feedback from audiences and whether she poses a challenge to human news anchors.

More on Oswaldo Aguilar Castro: https://www.linkedin.com/in/oswaldoaguilarcastro/?originalSubdomain=mx

Read a transcript here: https://reutersinstitute.politics.ox.ac.uk/news/meet-nat-ai-generated-presenter-offering-soft-news-mexican-audiences

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Reuters Institute for the Study of Journalism

AI and the Future of Audio. Episode 2 - The day AI clones took over a Swiss radio station

On April 27 2023, artificial intelligence took over a radio station in francophone Switzerland, the voices were AI clones of their real hosts, everything they said were scripts generated by AI, and even the music played was aggregated and composed by AI.
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Reuters Institute for the Study of Journalism

AI and the Future of Audio. Episode 4 - How Swedish Radio balances journalism and AI without falling for hype

How do you best integrate AI in your news strategy as a public service broadcasting organisation? That is a question that Swedish Radio has been pondering and tackling first hand for the past year.
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Episode Information

Series
Reuters Institute for the Study of Journalism
People
Oswaldo Aguilar Castro
Gretel Kahn
Keywords
ai
news
audiences
tv
social media
entertainment
Department: Department of Politics and International Relations (DPIR)
Date Added: 06/08/2024
Duration: 00:09:48

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