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Digital News Report 2024. Episode 5: The rise of news influencers

Series
Reuters Institute for the Study of Journalism
Audio Embed
What explains the rise of news influencers and who are the most popular?
In this episode of our Digital News Report 2024 podcast series, we look at the rise of news influencers, the platforms where they are prevalent and why some audiences are flocking to them. We look at which figures people pay attention to most and what it means for traditional news media.

Speakers:
Nic Newman is the lead author of the Digital News Report and is a Senior Research Associate at the Reuters Institute. He is also a consultant on digital media, working actively with news companies on product, audience, and business strategies for digital transition. He writes an annual report for the Institute on future media and technology trends.

Our host Federica Cherubini is Director of Leadership Development at the Reuters Institute. She is an expert in newsroom operations and organisational change, with more than ten years of experience spanning major publishers, research institutes and editorial networks around the world.
Find a full transcript here: https://reutersinstitute.politics.ox.ac.uk/news/our-podcast-digital-news-report-2024-episode-5-rise-news-influencers

More in this series

View Series
Reuters Institute for the Study of Journalism

Digital News Report 2024. Episode 4: How much people pay for news

How much money are people paying for news around the world?
Previous
Reuters Institute for the Study of Journalism

Digital News Report 2024. Episode 6: How audiences think about trust in news

What drives trust in news and how do different audiences think about this.
Next
Licence
Creative Commons Attribution-Non-Commercial-Share Alike 2.0 UK: England & Wales; http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

Episode Information

Series
Reuters Institute for the Study of Journalism
People
Nic Newman
Federica Cherubini
Keywords
news
journalism
media
influencers
creators
tiktok
Department: Department of Politics and International Relations (DPIR)
Date Added: 15/07/2024
Duration: 00:26:19

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