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Parties, Campaigns and Representation: The Political Impact of Blogs and Social Media

Series
Entrepreneurship
Panel discussion during the Oxford Social Media Convention 2009 on whether the outcome of political careers and even campaigns is increasingly dependent on the successful mastery of new communication tools including social media.
The outcome of political careers and even campaigns is increasingly dependent on the successful mastery of new communication tools including social media. Many MPs and members of Congress are embracing the use of social networking tools to keep in touch with their constituents, whilst Facebook, YouTube and even Twitter have potentially changed the nature of election campaigns in reaching out directly to grass-roots supporters, with the recent US presidential campaign also showing how effective these tools might be in raising funds. At the same time, it is not clear whether these tools are likely to prove effective in engaging any voters except those who are already interested in politics, or whether their apparent democratisation of traditional party structures is to be believed.

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Episode Information

Series
Entrepreneurship
People
Helen Margetts
Iain Dale
Andrew Rasiej
Matthew McGregor
Keywords
impact
social networking
engagement
democracy
Oxford Social Media Convention 2009
communication
collaboration
internet
public
campaigns
society
media
politics
voting
technology
blogging
Department: Saïd Business School
Date Added: 30/10/2009
Duration: 01:08:59

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