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gratification

Oxford Internet Institute - Lectures and Seminars

Media Uses and Gratifications: Some Features of the Approach: Response by Denis McQuail

Denis McQuail's response to Jay G. Blumler's talk on the origins and sources of the appeal of the 'uses and gratifications' paradigm.
Oxford Internet Institute - Lectures and Seminars

Media Uses and Gratifications: Some Features of the Approach

In this seminar Jay G. Blumler discusses the origins and sources of the appeal of the 'uses and gratifications' paradigm.

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