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small firms

CSAE Research Podcasts

Asset-based Microfinance for Microenterprises in Pakistan

Standard microcredit contracts seem to have modest if any effects on the performance of small firms and no effects on household consumption. Could we construct a better design product to improve on the standard contract?
Building a Business

Building a Business: Marketing: Creating and Keeping Customers

Jonathan Reynolds (Academic Director of the Oxford Institute of Retail Management) discusses principles of marketing, including using the internet and social media.

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