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Social Media, So What? Assessing the Impact of Blogs and Social Media

Series
Entrepreneurship
Panel discussion during the Oxford Social Media Convention 2009 on the socially egalitarian and politically democratic potential of social media. Have they lived up to the promises?
Theorists such as Yochai Benkler have suggested that the accessibility and inherently social nature of Web 2.0 tools such as blogs, social networking and wikis mean that we might expect them to enhance our democratic freedoms through the opening of new channels for debate and collaboration. Academic research suggests that such new opportunities have not been equally taken up, and that in many areas, new social media are simply being used by old elites. At the same time, blogs and social media are having significant effect in enhancing accountability and transparency, particularly in repressive regimes like Burma and China. This session will ask whether we should be so quick to dismiss the socially egalitarian and politically democratic potential of social media or whether there might equally be more mundane but significant social impacts which have so far been ignored.

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Panel discussion during the Oxford Social Media Convention 2008 on whether social media necessarily threaten traditional news media, and what, if anything they may have to offer in return.
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Entrepreneurship

Parties, Campaigns and Representation: The Political Impact of Blogs and Social Media

Panel discussion during the Oxford Social Media Convention 2009 on whether the outcome of political careers and even campaigns is increasingly dependent on the successful mastery of new communication tools including social media.
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Episode Information

Series
Entrepreneurship
People
Sandra Gonzalez-Bailon
Stefan Niggemeier
Evgeny Morozov
Richard Allan
Keywords
impact
social media
social networking
authoritarian
democracy
society
Oxford Social Media Convention 2009
communication
collaboration
community
research
public
transparency
internet
politics
accountability
technology
blogging
Department: Saïd Business School
Date Added: 30/10/2009
Duration: 01:10:13

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