How do you best integrate AI in your news strategy as a public service broadcasting organisation? That is a question that Swedish Radio has been pondering and tackling first hand for the past year.
Swedish broadcasting organization, Swedish Radio, has been a pioneer when it comes to innovation in the audio space with AI as they have been reshaping audio news production and curation teams for the age of artificial intelligence since before the mass interest in the technology. Host Gretel Kahn spoke with spoke with Olle Zachrison, Head of Artificial Intelligence and News Strategy at Swedish Radio, on how they embrace the technology without succumbing to the hype.
Read a transcript here: https://reutersinstitute.politics.ox.ac.uk/news/how-swedish-radio-balances-journalism-and-ai-without-succumbing-hype
