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branding

Future of Business
Captioned

Branding: as intimate as it can get to the world of business

Join us in this episode to listen to Alejandro Arroyo Yamin talk about the past, present and future of branding; why it matters more than we realise, and why the term ‘branding’ doesn’t even begin to cover all that it stands for! Date of recording: 26/11.
Building a Business

Building a Business: Marketing: Creating and Keeping Customers

Jonathan Reynolds (Academic Director of the Oxford Institute of Retail Management) discusses principles of marketing, including using the internet and social media.

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