Skip to main content
Home

Main navigation

  • Home
  • Series
  • People
  • Depts & Colleges
  • Open Education

Main navigation

  • Home
  • Series
  • People
  • Depts & Colleges
  • Open Education

Building a Business: Marketing: Creating and Keeping Customers

Series
Building a Business
Audio Embed
Jonathan Reynolds (Academic Director of the Oxford Institute of Retail Management) discusses principles of marketing, including using the internet and social media.

More in this series

View Series
Building a Business

Building a Business: Entrepreneurship and the Ideal Business Plan

Fiona Reid (Former Executive Director of the Oxford Centre for Entrepreneurship and Innovation) talks about communicating your vision and the ideal business plan.
Next
Transcript Available

Episode Information

Series
Building a Business
People
Jonathan Reynolds
Keywords
customers
value proposition
marketing
customer relationship
customer loyalty
consumer goods
small firms
services
branding
business-to-business
brand communities
marketing process
Department: Saïd Business School
Date Added: 24/03/2011
Duration: 01:02:43

Subscribe

Apple Podcast Video Apple Podcast Audio Audio RSS Feed

Download

Download Audio Download Transcript

Footer

  • About
  • Accessibility
  • Contribute
  • Copyright
  • Contact
  • Privacy
'Oxford Podcasts' Twitter Account @oxfordpodcasts | MediaPub Publishing Portal for Oxford Podcast Contributors | Upcoming Talks in Oxford | © 2011-2022 The University of Oxford