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marketing

Future of Business
Captioned

Branding: as intimate as it can get to the world of business

Join us in this episode to listen to Alejandro Arroyo Yamin talk about the past, present and future of branding; why it matters more than we realise, and why the term ‘branding’ doesn’t even begin to cover all that it stands for! Date of recording: 26/11.
Future of Business

When business and karma collide

Simon Coley and Albert Tucker of Karma Cola tell the Future of Business podcast how they built a company, a foundation, and a "virtuous circle," bringing organic sodas to consumers and vital investment to communities in Sierra Leone.
Reuters Institute for the Study of Journalism

How The Economist uses newsletters to drive engagement and subscription

Sunnie Huang, Newsletters Editor of the Economist talks about the strategy behind the publication's newsletters
Alumni Voices

Warden of New College, Miles Young (New College, 1973)

Miles Young, newly-installed Warden of New College, Oxford, shares his experiences studying history as an undergraduate and talks about how he transitioned into a career in PR and advertising.
Journey of a Molecular Detective; David Sherratt

Marketing Conscious Consumption

Ryan Foley gives a talk for the UBVO seminar series on 26th November 2015.
TORCH | The Oxford Research Centre in the Humanities

Interview with Michael Docherty

We catch up with Cancer Research UK's Director of Digital on fundraising in the digital age.
Dean's Seminar Series: Saïd Business School

Making markets with personal data

Professor John Deighton identifies emerging market characteristics when dealing with personal data as a collective ecosystem, which supports data applications.
Oxford Internet Institute - Lectures and Seminars

The Social Economy: Unleashing Value and Productivity through Social Technologies

Over 70 percent of companies are using social technologies in some way, however very few come anywhere close to achieving the full potential benefit.
Building a Business

Building a Business: Marketing and Product Development

Patrick Mawhood (Head of Product Manufacturing at Sky IQ) discusses marketing and developing your product or service.
Building a Business: Moving Your Product to the Market

Internet Marketing for Hi-Tech firms

PDF slides covering 'An Introduction to Internet Marketing'.
Building a Business: Moving Your Product to the Market

Social Media

What is social-media, and how can I use it to benefit my business?
Building a Business: Moving Your Product to the Market

Networking for Business Growth

Oxford knows you're here - how about the rest of the world? Learn how to expand your networking, using national organisations.
Building a Business: Moving Your Product to the Market

Getting Connected, Finding Partners or Investors

A local support network is one of the most important tools for managing your business and personal interactions. In this session, we'll help you get connected.
Building a Business: Moving Your Product to the Market

Making the Most of Your Website

Your website is the public face of your business - does yours need a face lift? We'll show you how to keep your site fresh using all the latest analytical tools available.
Building a Business: Moving Your Product to the Market

Problem Solving: Issue Analysis and Formulating Strategy

PDFs to accompany 'Problem Solving: Issue Analysis and Formulating Strategy'.Using simple management tools to help you define your strategy, it's time to learn the solution to your real problems.
Building a Business: Moving Your Product to the Market

Marketing and Business Planning

This session looks at business planning and market intelligence, understanding your market size and your competitors, and determining your USP.
Building a Business: Moving Your Product to the Market

Introduction to Building a Business: Moving your Product to the Market

Professor Peter Dobson, Academic Director of Begbroke Science Park, gives an introduction to the Building a Business: Moving your Product to the market conference.
Building a Business

Building a Business: Entrepreneurship and the Ideal Business Plan

Fiona Reid (Former Executive Director of the Oxford Centre for Entrepreneurship and Innovation) talks about communicating your vision and the ideal business plan.
Building a Business

Building a Business: Marketing: Creating and Keeping Customers

Jonathan Reynolds (Academic Director of the Oxford Institute of Retail Management) discusses principles of marketing, including using the internet and social media.

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