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Parties, Campaigns and Representation: The Political Impact of Blogs and Social Media

Series
Oxford Internet Institute - Lectures and Seminars
Are social media tools likely to prove effective in engaging any voters except those who are already interested in politics? Is their apparent 'democratisation' of traditional party structures to be believed?
The outcome of political careers and even campaigns is increasingly dependent on the successful mastery of new communication tools including social media. Many MPs and members of Congress are embracing the use of social networking tools to keep in touch with their constituents, whilst Facebook, YouTube and even Twitter have potentially changed the nature of election campaigns in reaching out directly to grass-roots supporters, with the recent US presidential campaign also showing how effective these tools might be in raising funds. At the same time, it is not clear whether these tools are likely to prove effective in engaging any voters except those who are already interested in politics, or whether their apparent 'democratisation' of traditional party structures is to be believed. This is part of a series of recordings from the OII's Oxford Social Media Convention, held at the University of Oxford on 18 September 2009.

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Oxford Internet Institute - Lectures and Seminars

Social Media, So What? Assessing the Impact of Blogs and Social Media

Can Web 2.0 tools (eg blogs, social networking and wikis) enhance our democratic freedoms? Or can we dismiss the socially egalitarian and politically democratic potential of these social media? Have any significant social impacts been ignored so far?
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Oxford Internet Institute - Lectures and Seminars

Breaking News: The Changing Relationship Between Blogs and Mainstream Media

Among the traditional media, blogs and other contributions to citizen journalism have for a long time been regarded as posing a significant threat to 'quality' news reporting ... is this a valid view? What (if anything) can social media offer?
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Episode Information

Series
Oxford Internet Institute - Lectures and Seminars
People
Helen Margetts
Iain Dale
Andrew Rasiej
Matthew McGregor
Keywords
impact
social networking
democracy
media
collaboration
engagement
communication
public
society
internet
politics
voting
technology
blogging
Department: Oxford Internet Institute
Date Added: 07/10/2009
Duration: 00:30:12

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