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Social Media, So What? Assessing the Impact of Blogs and Social Media

Series
Oxford Internet Institute - Lectures and Seminars
Can Web 2.0 tools (eg blogs, social networking and wikis) enhance our democratic freedoms? Or can we dismiss the socially egalitarian and politically democratic potential of these social media? Have any significant social impacts been ignored so far?
Theorists such as Yochai Benkler have suggested that the accessibility and inherently social nature of Web 2.0 tools such as blogs, social networking and wikis mean that we might expect them to enhance our democratic freedoms through the opening of new channels for debate and collaboration. Academic research suggests that such new opportunities have not been equally taken up, and that in many areas, new social media are simply being used by old 'elites'. At the same time, blogs and social media are having significant effect in enhancing accountability and transparency, particularly in repressive regimes like Burma and China. This session asks whether we should be so quick to dismiss the socially egalitarian and politically democratic potential of social media or whether there might equally be more mundane but significant social impacts which have so far been ignored. This is part of a series of recordings from the OII's Oxford Social Media Convention, held at the University of Oxford on 18 September 2009.

More in this series

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Oxford Internet Institute - Lectures and Seminars

Making Science Public: Data-sharing, Dissemination and Public Engagement with Science

How have social media changed the nature of the scientific debate among scientists? Are they challenging the supremacy of editors, reviewers and science communicators? How have they impacted on engagement with the public understanding of science?
Previous
Oxford Internet Institute - Lectures and Seminars

Parties, Campaigns and Representation: The Political Impact of Blogs and Social Media

Are social media tools likely to prove effective in engaging any voters except those who are already interested in politics? Is their apparent 'democratisation' of traditional party structures to be believed?
Next

Episode Information

Series
Oxford Internet Institute - Lectures and Seminars
People
Sandra Gonzalez-Bailon
Stefan Niggemeier
Evgeny Morozov
Richard Allan
Keywords
impact
social media
social networking
democracy
society
communication
collaboration
community
research
public
transparency
internet
politics
accountability
technology
blogging
Department: Oxford Internet Institute
Date Added: 07/10/2009
Duration: 00:44:26

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